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Generational Love: Gen Alpha Hoodie

We were making heart hands before it needed a tutorial.

The back brings together three generations of heart hands — Millennial, Gen Z and Gen Alpha — while the small front print shows which camp you belong to. This one is Millennial, with the classic two-handed heart sitting subtly on the chest.

Choose from three special-effect finishes: Neon Yellow Puff or Neon Pink Puff for a raised print on both the front and back, or Glow in the Dark on the front with Mirror Rainbow on the back for maximum after-dark effect.

Part of our VYBZ collection — rave-ready graphics, bold finishes and designs that don’t take themselves too seriously.

80% ringspun cotton • 20% polyester • 280gsm • Double-fabric hood • Kangaroo pouch pocket • Ribbed cuffs & hem • Front & back print

Print options: Neon Yellow Puff front & back • Neon Pink Puff front & back • Glow in the Dark front + Mirror Rainbow back

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COLOUR: Neon Pink Puff
Regular price £45.00
Sale Sold out
Taxes included.
FREE UK DELIVERY
LIMITED RUN
PRINTED IN UK

Product Description

100% Heavyweight Organic Cotton (240gsm). Boxy fit that actually fits. None of that clingy rubbish.
Inspired by the quintessential British feeling of being slightly inconvenienced but making a whole personality out of it. Screen printed by hand in a damp basement in Leeds.

Sizing Guide

Not sure on your size? Our gear runs true to size. Measure your chest, waist and hips and match them to our size chart below. If you're between sizes, we'd recommend sizing up for a relaxed fit or down for something more fitted. See full size guide

Delivery & Returns

We dispatch all orders within 1–2 working days. Standard UK delivery is free over £50. Not feeling it? No worries — returns are accepted within 30 days as long as items are unworn and tagged. See delivery & returns info.

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